Yellow Tail

Yellow Tail is a brand of wine produced by Casella Wines Pty Ltd. Casella wines is based in Yenda Australia, Yenda has a population of approximately 1000 people. The Casella family has produced wines since the 1820s in Italy.

However in 1951 the Casella family, headed by Filippo Casella and his wife Maria, moved to Australia for a better life. YellowTail is a new development and was a chance for the family winery to enter into the bottled wine market - having previously supplied bulk wine to other wineries.

YellowTail was developed around the year 2000, originally marketed to the USA and became the number one imported wine to the USA by 2003. In that time the family owned winery expanded 10 times its original size. The winery has the capacity to have approximately 300 million litres on site with more wine produced and stored elsewhere. Yellow Tail's advertising campaign in the United States ranges from TV commercials to ads on their delivery trucks.

Wines

Approximately a third of the grapes that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest is from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label color.

Yellow-footed Rock Wallaby

The namesake of the brand, Yellow Tail, is the Yellow-footed Rock Wallaby (Petrogale xanthopus), a relative of kangaroos. One account claims that, due to the number of this species that are seen in the vineyard in Riverina, the Casellas decided to name their wines from that vineyard by the brand name, Yellow Tail.

However, the nearest known occurrences of the subspecies in New South Wales (P. xanthopus xanthopus) are from two mountain ranges several hundred km northwest of Riverina. The subspecies, listed as vulnerable on the IUCN Red List of Threatened Species, is threatened by predation by foxes, competition with domestic and wild introduced species (particularly goats, rabbits and sheep), and wildfire.