Designing Food and Drink for Children

Explore and discover the opportunities for making food that kids want to eat. The balance of pester power and peer pressure versus health and profit is a fine line for manufacturers and retailers. Shorter product life cycles, marketing briefs, category growth and profit margins are all challenges that require insight, inspiration and an appreciation of what makes parents buy and kids eat – and come back for more!

With a massive choice, children who watch TV and openly discuss food with their peer group, and a Government and Health Service who are forcing the food industry to shoulder some of the blame for unhealthy children.

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