Splenda ad slogans banned in France

splendaA European court has said that the marketing of the sweetener Splenda is misleading to consumers, and has ordered that its advertising slogans be ceased.

The Commercial Court of Paris on Thursday found that certain advertising claims used by McNeil Nutritionals, the marketers of the ingredient, violate French consumer protection laws.

The slogans in question are "Because it comes from sugar, sucralose tastes like sugar" and "With sucralose: Comes from sugar and tastes like sugar".

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