Buzz On The Street

Since he began Webcasting his daily wine-tasting sessions in 2006, Gary Vaynerchuk has attracted a cult following for his unpretentious, gonzo approach to wine appreciation.

In a typical episode Vaynerchuk samples four to five bottles, swishing each in his mouth before spitting into a metal New York Jets bucket.

He has sipped wine outside during a blizzard (to test the effect of temperature on wine) and tasted dirt and rocks, among other natural “flavors,” for reference purposes.